a critical corporate
Social media :
a fertile ground for reputational risk
Key elements of the IFOP survey for August Debouzy and Havas Paris - January 2019
A new approach :
Lawyers + Communicators
Lawyers and attorneys in order to characterize the potential offence end it and cure the damage.
a common strategy:
Identifying issues at risk for the company or the officer
Graduated legal responses and coordinated and combined communication actions.
Communicators to assess the extent of the crisis and organise the first steps to contain the reputation damage.
August Debouzy and Havas, a proven
method in order to manage the reputational risk:
Identifying sensitive issues for the company or the officer.
Evaluating the reputation impact at the time T, monitoring the evolution
of the tone of exchanges and managing the crisis.
Characterizing breaches and preserving the evidence.
Requesting withdrawals and sending notices in order to stop the breaches
as soon as possible.
Assessing the opportunity and impact of a legal action in terms of communication.
Providing public and transparent pedagogical justification for any legal action.