Article | 12/03/12 | Philippe Lorentz Véronique Dahan Charles Bouffier
Several of August & Debouzy’s teams advised Beezik and its shareholders on its merger with Ebuzzing, to create the new European leader in the online video advertising sector.
Beezik is a French company specializing in free and legal music downloading. It owns the BeeAd platform, which specializes in publishing video ads on media sites, and is merging with Ebuzzing, a European leader in the distribution of video ads through social media.
Thanks to their complementary offers, BeeAd and Ebuzzing’s merger will create a new European leader for online video advertising.
BeeAd will become a Business Unit of the Ebuzzing Group and will continue to operate under its own brand in Europe. The leading free and legal music downloading site www.beezik.com, and WeSpread, a specialist of innovative performance-based advertising formats, will also be part of the agreement with Ebuzzing. The new Group will generate EUR 40 million in turnover this year and is forecasting twice as much in one year’s time.
Beezik and its shareholders were advised by a team led by Philippe Lorentz, partner:
- for the tax aspects: Vital Egea
- corporate aspects: Aurélien Veil, Benoît Robert, Maria Queffelec and Aude Comets,
- intellectual property: Véronique Dahan, counsel, and Charles Bouffier.