Consumer & Communications

Consumer, marketing, and advertising activities have never been more regulated or scrutinized. Dark patterns, environmental claims, regulation of commercial practices, and the rise of influencer marketing have created a dense and evolving regulatory framework in which every initiative impacts both brand reputation and compliance.

We support clients at every stage of the commercial and advertising lifecycle, from customer journeys to communication campaigns, from creator partnerships to sponsorship strategies. Combining legal precision with operational insight, our approach enables clients to design compliant structures, defend their initiatives, and anticipate risk.

Consumer And E-Commerce

Subscriptions, legal notices, online reviews, and dark patterns all fall within the scope of consumer law, which imposes strict requirements on B2C operators across their terms and customer journeys.

We design and audit terms and conditions, subscription interfaces, and commercial practices to ensure compliance with the latest B2C standards. Each engagement is handled with rigor, enabling clients to mitigate risks and anticipate regulatory developments that are reshaping digital commerce.

Marketing And Advertising

Promotions, comparative claims, green claims, sweepstakes, and sector-specific campaigns such as healthcare, food, and alcohol are subject to increasingly complex advertising regulations.

We review campaigns prior to launch, secure promotional operations, and structure the associated contractual frameworks. For environmental claims and sector-specific restrictions, we work closely with our Regulatory team to provide comprehensive and consistent legal coverage.

Influencers, Brand Ambassadors, Modeling And Creator Partnerships

The influencer economy has introduced a demanding regulatory framework that brands must fully understand to operate effectively.

We structure agreements between advertisers, brand ambassadors, content creators, and models, incorporating transparency, disclosure, and compliance obligations under applicable influencer marketing regulations. Each partnership is negotiated and documented to protect all parties, secure the relevant rights, in coordination with our Intellectual Property and Employment teams where needed, and establish a solid and compliant framework for collaboration.

Sponsorship And Philanthropy

Sponsorship and philanthropic initiatives involve distinct legal and tax considerations that must be carefully structured.

We assist clients in designing and negotiating partnership, sponsorship, and philanthropy agreements, taking into account tax eligibility criteria, rights of use for associated assets, and appropriate protective clauses, in coordination with our Intellectual Property and Tax teams.

Digital Media, Platforms And Advertising Ecosystems

Media buying, relationships with media agencies, publishers, ad networks, and intermediaries, including major digital platforms, require specialized expertise at the intersection of contract law and regulatory compliance.

We draft and negotiate these agreements for all market participants, including advertisers, agencies, media owners, and platforms, ensuring consistency of commitments, transparency of pricing terms, and protection of each party’s interests in increasingly complex advertising ecosystems that are central to growth strategies.

Investigations, Compliance And Crisis Management

DGCCRF investigations, consumer association actions, injunctions, unfair practices, misleading advertising, ambush marketing, and reputational issues require both responsiveness and strong legal control.

In the event of disputes, we act in coordination with our Intellectual Property team for rights-related issues, including trademarks, copyrights, and image rights, with our Data team for personal data matters, and with our Litigation team when proceedings escalate.