Innovation associated with technological progress is now a universal unit of measurement of the value of a business on the market.
While, for a long time, valuations of intangible assets have focused on the areas of technology and science – the domain of patents – they now include much more varied, more subjective, areas encompassing all the innovative “assets” of a business. From brands, to their influence on networks, a business’s intangible value covers an infinite number of assets, often scarcely identified or not identified at all, and consequently, not valued.
August Debouzy supports a cross-disciplinary approach using the synergy between our IP, patents, IT, corporate, social, contract and tax teams, including lawyers and engineers, and taking all stakeholders into account: directors, brands, operational departments, researchers and investors.
The firm is always at the forefront of developments, pushing the boundaries of mere protection of the intangible to reveal, quantify and value intangible assets and make them part of a business’s value creation and performance.